Instagram è il social perfetto per cercare novità in fatto di abbigliamento. Infatti nell’ultimo mese ho stilato una lista di nuovi e interessanti brand con anche la possibilità di acquistare online.

Partiamo con DOEN.

“DÔEN IS A COLLECTIVE OF CREATIVE LOS ANGELES-BASED WOMEN. WE MAKE ELEVATED YET WEARABLE PIECES FOR THE EVERYDAY. OUR LINE IS INSPIRED BY VINTAGE DESIGNS AND OUR NOSTALGIA FOR THE CALIFORNIA OF PAST DECADES. MORE THAN AN ONLINE BOUTIQUE SHOPPING EXPERIENCE, WE BELIEVE IN PRESENTING THE DÔEN LIFESTYLE AND PRODUCTS TO OUR CUSTOMERS WITH COMPELLING STORY-TELLING, IDYLLIC IMAGERY AND CONTENT FEATURING THE REAL WOMEN WHO WEAR OUR CLOTHES. AVAILABLE ONLY AT WWW.SHOPDOEN.COM, WE OFFER FLATTERING, EASY SILHOUETTES IN LUXE FABRICS AT APPROACHABLE PRICES – AVOIDING INTERMEDIARY MARK-UPS AND ENSURING OUR CUSTOMERS THE BEST POSSIBLE VALUE.”

THOREAU

“Thoreau is a London-based ethical fashion brand with a difference. Founded in 2016, we were born out of a desire to provide the modern, stylish woman with the clothes she demands and deserves: thoughtfully designed, versatile pieces that don’t compromise on quality. We’re a considered brand, the opposite of disposable, fast fashion. All our garments are manufactured in the UK from sustainable and reclaimed fabric and we’re constantly seeking out solutions that minimise our impact on the world. We’re striving to strike a balance between the styling choices of the individual and our collective responsibility. “

PEOPLE TREE

“People Tree is recognised by customers and the fashion industry as a pioneer in ethical and environmentally sustainable fashion. For over 25 years, People Tree has partnered with Fair Trade producers, garment workers, artisans and farmers in the developing world to produce ethical and eco fashion collections. Fair Trade is about creating a new way of doing business; creating access to markets and opportunities for people who live in the developing world. People Tree is a different kind of fashion business giving customers an alternative to fast fashion. The fast fashion industry is fueled by insatiable demand for cheap clothing and accessories. Fast fashion has a devastating impact, from sweatshops and child labour to pollution and global warming. Slow Fashion means standing up against exploitation, family separation, slum cities and pollution – all the things that make fast fashion so successful. We make beautiful garments that are a living blueprint for our values: people and the planet are central to everything we do. Our garments are made with organic cotton and sustainable materials, using traditional skills that support rural communities.”

ARKET 

“A modern-day market that offers essential products for men, women, children and the home, ARKET stores also include a café based on the New Nordic Food Manifesto. ARKET’s mission is to democratise quality through widely accessible, well-made, durable products, designed to be used and loved for a long time. ARKET’s team includes designers, chefs, architects, buyers and writers. 130 of them work in the Stockholm office, sharing their expertise and experience in pursuit of a common goal. Satellite production teams around the globe closely collaborate with ARKET’s suppliers. A nod to the team’s Nordic heritage, ARKET in Swedish means ‘sheet of paper’. It also alludes to concepts returned to often while developing the brand: Archive, Archetypes, Market. The starting point for each product is quality, building on the strengths of each production market. Value for money will be ensured by economies of scale, by initiatives like the yarn projects, and, above all, by establishing enduring styles. The result will be a seasonless production flow, lower development costs, and the flexibility to refine over time. This will also help achieve strong, long-term relationships with suppliers working together towards the same goals. A logical consequence of ARKET’s focus on enduring designs and products. Sustainability as a primary consideration has been naturally incorporated into all processes, from choosing suppliers and materials to informing customers about the care of products to prolong their lifespan.” 

MAISON CLEO

“I have always worked in the fashion industry and with young designers, and my mother is qualified seamstress. She has a lot of ideas, of passion too : She spends much of her time in her workshop. Always for tailor-made products, for her clients. With MaisonCléo, we partner to propose you simple but worked pieces (everything is handmade), always with beautiful materials, that is another point important for us. The margin and prices, explained on each product page,  are calculated as fairly as possible and explained on every product page. The idea is to share her know-how and to make the made in France accessible to everyone. Why Cléo ? It is the nickname of my mother since her twenties. Old friends call her only “Cléo” and never by her real name. Cléo refers to Cléopâtre and to her black short hair and gold big jewels she used to wear in her youth.”